Meet the Team

Meet The Team

Diane Goldsmith

Chief Executive Officer

Diane Goldsmith is the owner of Superior Text and purchased the company in March, 2020 after working for the organization for three years. The company spirit embodies her personal values of "Always do the Right Thing" and "We Care about our Customers." Serving the needs of those who educate is Diane's sole purpose. She joined the educational sales industry 30 years ago and has held every position imaginable working for several educational sales organizations. Although her background is in accounting and finance Diane's passion is in sales and service. Developing creative solutions and creating long lasting partnerships within the public school education space is her expertise. Any challenge can be overcome with proper planning and implementation. Diane resides in Birmingham, Alabama with her husband, two daughters and three 4-legged babies. She enjoys anything outdoors, including water sports and gardening.


Ken Kibler

VP of Sales/Business Development

Ken Kibler is Superior Text's VP of Sales/Business Development. Ken joined the company with nearly three decades of service in the educational sales industry. Ken has a vast amount of knowledge in book buying, selling and recycling. Ken has worked to provide solutions for district-wide reading initiatives, classroom content and advanced academic needs. He partners with clients to develop cost savings solutions while providing an exemplary level of service. Ken is a proud graduate of Purdue University where he recently obtained his MBA. Ken lives with his wife, Bridget, in Southern Illinois. Ken has horses and enjoys the company of their three dogs.


Emi Jones

Director of Marketing

Emi Jones is Superior Text’s Director of Marketing. Emi joined the company with over 25 years of experience in marketing and graphic design with several of those years spent working in the K-12 textbook industry. Her background includes business owner of Emi Lee Design, marketing and print consulting, graphic design, and project and employee management. Emi has a son, Koby and 4-legged fur baby, Sho’gun and resides in Georgia. She loves to play tennis, travel, fish, cook, read and watch football.


Paul Patti

Director Dual Enrollment Sales Account Executive - Texas & Louisiana

Paul Patti is our Director of Dual Enrollment. With over 25 years of experience in educational sales and service, Paul is responsible for the developoment and growth of our Dual Enrollment department, overseeing the entire process through the procurement, management, and fulfillment of dual enrollment district orders. Additionally, Paul continues to provide buyback services while ensuring overall client satisfaction in the Texas and Louisiana territories. Paul is an accomplished sales professional with extensive knowledge specific to instructional materials and the state adoption cycle. Paul is a graduate of Texas A&M. Paul, his wife, and two children are residents of College Station. When not working, Paul enjoys tailgating with friends, woodworking, photography, and model railroading.


Yancy Parsons

National Sales Executive

Yancy Parsons joins Superior Text with over 30 years of experience in providing instructional materials to his customers and their students. Yancy is a dedicated professional whose primary focus has always been on finding solutions for any need his customers may have. He has worked in states from New York to California, but his main focus has been Texas, Louisiana and Oklahoma. Yancy is a graduate of Texas A&M. Yancy and his wife, Julie, live in Round Rock, Texas, and their son, Travis, is in Nebraska at Concordia University. When not working, Yancy enjoys travel, volunteering with Boy Scouts of America and cooking.


Mark Caruthers

Account Manager- Southern California

Mark Caruthers has sold textbooks and educational materials for over 25 years. Mark traveled throughout the United States for various national trade shows, selling textbooks to major college bookstores throughout America. Once he joined the K-12 market, Mark focused his services on the midwest and California. Currently, Mark provides top notch service to small and large districts throughout Southern California. Mark is an avid golfer. An interesting fact about Mark is that he holds the 2000 Tornado Foosball World Championship top 100 rookie singles in Dallas, Texas. He is ranked 78th in the world!


Patrick Cronin

Account Manager- Michigan, Ohio, Georgia, New York

Patrick Cronin is a successful and highly motivated professional with 18+ years experience in K-12 consultative and solution sales. Patrick has a vast knowledge of textbook and classroom supplemental book programs. He partners with clients in providing cost-saving classroom content that helps student achievement and teacher effectiveness. Patrick is married with two dogs and resides in the western suburbs of Chicago. He enjoys cycling, kayaking, and traveling.


Terry Lundstrom

New Business Development

Terry Lundstrom is our New Business Development Associate. Terry joins Superior Text with 24 years of experience working for textbook publishers and resellers as a successful sales rep and in marketing and services. Terry earned her B.A. from Northern Illinois University and M.A. from North Central College. Terry is passionate about education in all stages of life and believes we should always be learning! Terry lives in the western suburbs of Chicago and enjoys spending time with her three children, their spouses and her 10 grandchildren.


Chris Mason

Account Manager- Tennessee, Kentucky, Indiana, Florida

Chris has over 23 years of experience working in various school systems from K -12. For the past 15 years she has over seen the textbook program for Fishers High School. Chris has a broad knowledge of the inter-workings of school administration and purchasing. She is looking forward to learning more about the wholesale side of the business. Chris is married and has two adult children and a new granddaughter. In her spare-time she enjoys cooking, gardening, and live music.


Cynthia Miller

Account Manager Texas & Louisiana

Cynthia joined Superior Text after six years of working in a large Texas ISD overseeing textbooks and instructional materials, including the Texas adoption cycle. With her passion to provide the necessary materials to school districts, coupled with her attention to detail for customer service, Cynthia’s desire is to always ensure “superior” client satisfaction. She is a Louisiana Tech University Communications graduate. Cynthia and her husband, Byron, live in the deep east Texas town of Center. They have three beautiful adult daughters - two of which live in Austin, and one is a traveling Ultrasound Tech - and two pups. In her spare time, she enjoys quilting, reading, and traveling to the mountains.


Brenda Willer

Sales Support Manager

Brenda Willer is a successful and highly motivated professional with 13 years experience in K-12 textbook industry. Brenda has a vast knowledge of textbook and classroom products. She is passionate about providing our customers the best service possible. Brenda is married and has three adult children and two grandchildren. She enjoys quilting in her free time.